2013年10月28日星期一

Apple profits decline despite iPhone sales boost


iphones on displayApple has finished releasing its new products for the year
"Overall, this is a transitional quarter with the new iPads and iPhones coming out. This coming quarter will be the real test," added Mr Niu.
Chinese market
These were the first earnings to include sales of Apple's new iPhone models: the iPhone 5s and the cheaper iPhone 5c, meant to appeal to the Chinese market.
Revenue in the greater China region - which includes Tawain - rose by 24%, however the company did not break out sales figures for the iPhone 5c.
Overall, Apple has said that 9 million new iPhones were sold in the first weekend of availability.
Mr Cook insisted that the iPhone 5c was not meant to be the company's "cheaper" model, and defended the company against criticisms that it had made the phone too expensive to appeal to consumers.
"I realise that some people were reading rumours that the entry iPhone would be the 5c but that was not our intent," said Mr Cook.
"Our entry iPhone was the iPhone 4s."
Mr Cook touted the number of new products Apple has released in the past few months, almost completely refreshing its product line.
The releases include the new iPhone models, an iPad mini with retina display, the new iPad air, updates to its Macbook laptops, and a release of an update to its operating system, iOs7.
"We're excited to go into the holidays" with these new models said Mr Cook in a statement to discuss the earnings.

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